Graphic Designer / Web Designer – Overview

I’m a senior graphic designer, also known as a desktop publisher, graphic artist, creative director or commercial artist. Whatever you call me, I love to help small business with design and advertising. I also have an added passion for illustration and creative idea development.

I look at your business from an outsider’s perspective. Rather than jumping into the technical aspect of graphic design, I spend the time needed to research and discover your business from the start. A good brief and detailed company profile go a long way. Some key questions may go like this. What do you want to achieve through your advertising? What is your competition doing and what makes you unique in the market place?

I aim to exceed your expectations. So instead of just giving you what you want, I also deliver what you need. This is done by understanding the big picture stuff. Before diving straight into a logo design or an advertising flyer, I use my experience to define your business with a clear brand message and call to action which in turn will lead to more profit, more client interest as well as higher market share within your industry.

Experience and achievements

Over the last 20 years, I’ve worked in Adelaide, Sydney and now the Sunshine Coast. For 8 of those years, I was a senior graphic designer at BMF Advertising – Agency of the decade in Sydney. I learned the Ad business from some of the top creative directors and art directors in the business. Prior to that, I worked as a freelance illustrator and art director in Adelaide, 8 months at TVSN in TV graphics on the Photoshop Animation team as well as a stint at New Idea Magazine. Most of all, I’ve found myself in small to medium studio teams.

One of my proudest achievements was developing, promoting and creating my own brainstorming ebook – Extreme nouns – Ingredients for Advertising Ideas. This book has sold hundreds of copies worldwide.  I had to promote the ebook myself so it gave me a great chance to immerse myself in Google AdWords, analytics and social advertising.

Types of clients and advertising projects

These days I run my own business, splitting my time between high-end branding, responsive WordPress web site design, Photo Restoration and retouching and digital illustration work. I also design stationery and direct mail advertising such as DL brochures and flyers.

Many of my clients are Australian and International Marketing and Strategy Companies. Most of the smaller companies outsource specialised skills like graphic design, animation and illustration. In addition to marketing companies, I also enjoy working with smaller local businesses with start-up branding, social media and WordPress. This is because there is something great about growing ideas from the ground up. Please find samples of my work throughout the site as well as testimonials and price guides. I look forward to hearing about your business.