I’m an old school designer

As a designer, I’m always looking for the most efficient way to communicate and execute my creative ideas. In the 90’s it was all about the dark room, a screen print or a paint brush. The web was just an idea, and not even being used much commercially.

Divi – Meeting the needs of new technology

By the late noughties, it was becoming clear that my print technology skills were becoming less in demand and online skills were becoming the new currency. I’d have to invest a significant amount of time to keep up with current and future trends in user experience. I’ve spoken to many senior designers about this, and I found that most of us were finding it difficult, and even overwhelming to decide which road to go down in terms of training and technology choices. It seemed that our industry more than most was under the constant influence of changing technology.

Trying to keep up with technology

5 or so years ago I was using programs like Dreamweaver and Flash for web and online creativity, but just as fast as they came in, they are now widely considered old technology. You can’t even view some of my work unless you’re on a desktop computer.

In the last 2 years, there has been a big push towards mobile friendly responsive design. That coupled with increased demand for client content through blogging has seen a huge rise in WordPress sites.

Removing design limitations

As a designer that is used to unlimited creativity, my first experience with WordPress was a bit underwhelming. The themes and builders were very limited, and without knowing any back end tricks my design was limited to the constraints of the templates. That is until I came across the DIVI theme.

Meet my new friend DIVI

I’ve been using this theme for over a year now and made numerous sites ranging from entertainment to corporate and design. During that time the theme is constantly upgraded to meet the demands of the design community. The intuitive Divi builder that is built into the theme has become so popular that is now released as its own plugin. From a design perspective, I love this theme and builder and highly recommend it for anyone who wants to stick to pure design and prefers to leaving the coding to web developers. From my experience on various themes, it compares on the same level as mac versus PC. Here is a demo to show the site in action plus a video of the latest release. http://www.elegantthemes.com/demo/?theme=Divi

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