Extreme nouns – Ingredients for Advertising ideas.
A page from my brainstorming ebook of nouns lists. This clever example shows how to use opposites to convey a message. By reverse-engineering this advert, I demonstrate how two contradicting nouns have been used to create a great idea. The tagline is almost too easy. Using my ebook – Extreme nouns, you can use this one method to find nouns that will work for your advertising ideas.
Find more examples from the book here: