Pricing for graphic design?
Following a free, no-obligation consultation, I provide an estimate on all jobs based on $80 per hour. Once the estimate pricing is approved and we’ve had a conversation about timings I will commence the work.
Logos and branding
Logo design is variable. Each client has different needs and expectations – Pricing is negotiated before commencement (can vary from $240 – $1600) = 3 – 20 hours. Breakdown of each common scenario below.
- $800 Package A (I’ll leave it to you to show me some ideas until I’m happy – most popular) – Selection of 100 fonts supplied in your business name to get started, Research on competition and current stock libraries, 20-30 sketches, 5 computer developed ideas with illustration, icons or modified stock imagery) (3 colour pallet choices) + 2 amends on computer ideas – ($800 includes branding style sheet. The electronic output of 10 formats or variations of the logo to your email.
- $1600 Package B (Premium – leave no stone unturned) – Selection of 100 fonts supplied in your business name to get started, Research on competition and current stock libraries, 20-30 sketches, 10 developed ideas with illustration, icons or modified stock imagery) (5 colour pallet choices) + 3 amend stages, branding style sheet , style guide for suppliers. The electronic output of unlimited formats and variation to your email.
- $480 Package C (I know what I want) – Selection of 100 fonts supplied in your business name to get started, 3 computer developed ideas based on client sketch or concise description) (3 colour pallet choices) + 1 amend on initial idea – Electronic output of 3 most common industry formats to your email.
- $240 Package D (A nice font and output) – Selection of 100 fonts supplied in your business name to get started, selection of 5 favourites by client. 2 computer generated ideas presented in your colours with variations of presentation – Electronic output of 3 most common industry formats to your email.
- $160 Package E (make my sketch/scan into artwork) 1 computer generated idea – Output of 3 most common industry formats
When considering unusually low quotes from other ‘graphic designers’, consider reading this blog first on ‘you get what you pay for’ https://www.smashingmagazine.com/2009/06/10-common-mistakes-in-logo-design/
- WordPress landing page ($800) (includes 1 year of hosting and maintenance of premium theme/plug ins/backups and handover training)
$300 per yr ongoing maintenance/hosting after first year. Back end access to site available if required.
- Additional pages and integration based on hourly rate – approx $60 – 240 per page based on content.
- Additional costs may include Photoshop, logo creation, copy writing, illustration stock imagery purchase and selection.
- Average sized WordPress sites range from $1500 – $3500 dependent on pages, supplied content and customisation.
- Business card design with existing logo including 2 amends – $240
- Letterhead design with existing logo including 2 amends – $160
- 4 page brochure design ($800)
- 8 page corporate brochure ($1000)
- Design Software and OSX training – $80 per hour in house. (call out – $5 per km)
- Photo shoot ($160) + call out ($5 per km)
- Animation, Photoshop, Illustrations, ebooks and other unique projects quoted on $80-$120 max per hour based on brief.
If you love my folio but are conflicted between price and quality from the competition, I’ll see what I can do. Send me any estimate from another equivalently experienced graphic designer and I will do my best to match any reasonable price. Forward any competitive estimate to firstname.lastname@example.org with the message ‘can you price match this?’ There is nothing to lose, just your preferred graphic designer.
Extras and contingencies
- WordPress Web maintenance, backups and hosting ($300 per year)
- Edits to web site after handover – ($80 per hour.)
- Printing of stationary and stock image cost at trade prices plus 30% markup (this covers such things as risk management, accounting, search and membership costs).
- Client amends and changes to original brief and new content beyond original quote are also charged at $80 per hour.
Other services include:
- Printer liaison and management
- Management of social media
- File conversion
- Copywriting and editing
- SEO optimisation
- Adobe training
- Video Editing
If there is anything here that is required but not listed I can advise on a suitable trusted partner to collaborate.
With Advert ideas you don’t pay for large overheads. You still get the expertise of a senior graphic designer, but are charged for productive time only. A billable base rate of $80 per hour. Administration is not included in your costs. The same person that you brief is the same person that does the work and follows through with the result your after. Better communication. Better results!