Print and Packaging

A few of my favs – Some example of print and packaging work over a 20 year career. I’ve had some great experiences in some very diverse design environments, from working at New Idea magazine which is fast turnaround, to corporate and branding where your final ideas are locked in for years. Illustration is a specialty area and helps me with my first ideas. Word and PowerPoint are valuable skills but rarely design portfolio worthy. Below you’ll find a small sample of my work to demonstrate diversity and some of my favorite pieces.

Petrik Packaging – 13 pieces, 4 sizes, 4 products – Design and artwork. Mockup of artwork shown here in Photoshop for presentation purposes using action scripts.

The Grey Zone – Book biography for blood cancer treatment – Typography, cover and book design, ebook and website. View website

This POS brochure holder & brochure is part of a larger campaign including billboards, posters and other collateral – Artwork only using InDesign and Illustrator.

The Shaken Cradle – Fiction book on witchcraft and child abuse – Typography, Photoshop, design.

Extreme nouns – Reference book for Art Directors (200 pages) – Concept of idea, design, copy and editing, illustration, Photoshop, website design and promotion including video presentation. Marketing and analytics. View website

Zoom in to see the working of the book using the ‘How to and index page’. View the website to understand the concept and where the idea came about. View website

Poster for internal use at BMF Advertising – Melbourne cup and Employee Assistance – The brief for both of these pieces was to incorporate the BMF corporate colours of red and grey, but without obvious logos or branding images – Image selection, concept, design, typography and finished art.

Finished Artwork

2006 – 2013 – From my time at BMF Advertising – Clients included, Lamb, Beef, XXXX Gold, BPay, Renault, APEX, WeightWatchers, MBF, Domino’s, Austar, Foxtel, Cooridge, IKEA, Aldi, OPSM, Comm Bank, Dairy Farmers, Solo