The Benefit of Relevant Back Links to Your Site.

With a growing online community, having a successful website is important for ecommerce activities to thrive. Each day, for the purpose of building a remarkable website, there are new online businesses seeking for the services of an ecommerce development company. While this is highly commendable, having a website is not sufficient enough. Traffic is needed on your webpage and back links play an important role in ensuring that your page becomes visible to your online target audience.

A back link is a link that directs audience from another site to your website. In other words, when a back link to your site is clicked by someone, they are automatically directed to your webpage. This link can lead to your homepage, a product page or another page, and can come from an online business directory, a news website or a blog.

If you are familiar with search engine optimization (SEO) or you work with an SEO agency, you would know that back linking and SEO are inseparable; it goes without saying. A solid SEO strategy is made up of a strong back link profile. Search engines are on a mission to give their users quality information and unique content, and back links are used to rank websites appropriately.

Back links that are of high quality help a website earn higher rankings from Google. In the short run, back links from dubious websites may provide some progress in boosting your online presence, however, this scenario would potentially sabotage your efforts, as low quality back links can attract penalties from search engines. If the right approach is used in back linking, it has a tendency to raise brand awareness, increase site traffic and optimize your page for search engines.

Quality back links come with other benefits. Check out some of them below;

Referral Traffic

A website is like having a replica of a physical office online and an active office is good for business. Back links make your website active. They give you the opportunity to reach potential clients that another website has access to. This is where referral traffic comes to play. It is true that search engines play a huge role in directing traffic to your page; however, referral traffic has a distinctive input.

It is just like the concept of proximity; a place that is linked to another can easily be reached by residents or visitors of the other place. In the same vein, a link from an authority website can push traffic to your site over a long period of time. The upshot of this is that site visitors can be converted to customers and your sales can witness a boost.

Long-term Online Strategy

Having an online sales strategy is important for the success of your online merchandise. A back link from a credible website remains functional as long as the site is working. This means that in the long run, you have a lasting placement that directs potential customers to your website. With a website that offers valuable content to its users, back links can account for an increase in your returns.

Brand Building and Promotion

Apart from directing traffic to your website, high quality back links have the tendency to increase your authority in a field. As established before, these links are used by search engines. They serve as an indication that your website provides the relevant information that is needed by users. As potential customers receive frequent suggestions to your site, they build trust in your brand.

Also, with a brand name that is linked to quality websites, users tend to associate your brand with the content they come across. Over time, having such association in your field pays off; anytime people see content in your field, your brand is remembered.

Ultimately, back linking helps you to build strong relationships with key influencers in your industry; with this in place, you create a highly reckoned brand. The promotion this offers can improve your online sales activity.

There are several ways to gain high-quality back links to your website. Consider the following;

  • Create quality content by writing amazing articles,
  • Submit your blog to web directories,
  • Guest blogging on popular blogs in your niche,
  • Public relations- Get cited in a news article or other online content,
  • Skyscraper content- Find great content and create something strong enough to compete with it.

There you go! Now you know the benefits of having high-quality back links and how to get them too. They optimize your website for search engines, build your brand, provide referral traffic, create a basis for a long-term online strategy and offer promotion. With these benefits, it is no doubt that back links can boost ecommerce activities. For maximum ecommerce results, you can consider this and watch your online audience grow.

by Junaid Ali Qureshi

A digital marketing specialist who has helped several businesses gain traffic, outperform competition and generate profitable leads. His current ventures include Progostech,, Smart, Progos Tech and eCig.


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